Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDC8D5
RGB
221, 200, 213
HSL
323, 24%, 83%
HSB
323, 10%, 87%
CMYK
0, 10, 4, 13
LAB
83, 9, -4
LCH
83, 10, 338
OKLCH
0.85, 0.03, 340
XYZ
62, 61, 72
LUV
83, 11, -7
HWB
323, 78%, 13%
Pantone
4995 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.