Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDC9CA
RGB
221, 201, 202
HSL
357, 23%, 83%
HSB
357, 9%, 87%
CMYK
0, 9, 9, 13
LAB
83, 7, 2
LCH
83, 8, 16
OKLCH
0.85, 0.02, 14
XYZ
61, 61, 64
LUV
83, 12, 2
HWB
357, 79%, 13%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.