Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDC9DD
RGB
221, 201, 221
HSL
300, 23%, 83%
HSB
300, 9%, 87%
CMYK
0, 9, 0, 13
LAB
83, 10, -7
LCH
83, 12, 323
OKLCH
0.86, 0.03, 326
XYZ
64, 62, 77
LUV
83, 10, -13
HWB
300, 79%, 13%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.