Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDCAC2
RGB
221, 202, 194
HSL
18, 28%, 81%
HSB
18, 12%, 87%
CMYK
0, 9, 12, 13
LAB
83, 6, 7
LCH
83, 9, 48
OKLCH
0.85, 0.02, 44
XYZ
61, 62, 60
LUV
83, 12, 8
HWB
18, 76%, 13%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.