Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDCAE0
RGB
221, 202, 224
HSL
292, 26%, 84%
HSB
292, 10%, 88%
CMYK
1, 10, 0, 12
LAB
83, 10, -8
LCH
83, 13, 319
OKLCH
0.86, 0.04, 322
XYZ
64, 63, 79
LUV
83, 9, -15
HWB
292, 79%, 12%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.