Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDCAE2
RGB
221, 202, 226
HSL
288, 29%, 84%
HSB
288, 11%, 89%
CMYK
2, 11, 0, 11
LAB
83, 10, -9
LCH
83, 14, 317
OKLCH
0.86, 0.04, 319
XYZ
65, 63, 81
LUV
83, 9, -16
HWB
288, 79%, 11%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.