Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDCBE1
RGB
221, 203, 225
HSL
289, 27%, 84%
HSB
289, 10%, 88%
CMYK
2, 10, 0, 12
LAB
84, 9, -9
LCH
84, 13, 318
OKLCH
0.86, 0.04, 320
XYZ
65, 64, 80
LUV
84, 9, -15
HWB
289, 80%, 12%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.