Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDCCB3
RGB
221, 204, 179
HSL
36, 38%, 78%
HSB
36, 19%, 87%
CMYK
0, 8, 19, 13
LAB
83, 3, 15
LCH
83, 15, 78
OKLCH
0.85, 0.04, 78
XYZ
60, 62, 51
LUV
83, 12, 21
HWB
36, 70%, 13%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.