Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDCCC0
RGB
221, 204, 192
HSL
25, 30%, 81%
HSB
25, 13%, 87%
CMYK
0, 8, 13, 13
LAB
83, 5, 8
LCH
83, 9, 61
OKLCH
0.86, 0.03, 58
XYZ
61, 62, 59
LUV
83, 11, 11
HWB
25, 75%, 13%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.