Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDCCCE
RGB
221, 204, 206
HSL
353, 20%, 83%
HSB
353, 8%, 87%
CMYK
0, 8, 7, 13
LAB
84, 6, 1
LCH
84, 6, 11
OKLCH
0.86, 0.02, 9
XYZ
63, 63, 67
LUV
84, 10, 1
HWB
353, 80%, 13%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.