Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDCCE4
RGB
221, 204, 228
HSL
283, 31%, 85%
HSB
283, 11%, 89%
CMYK
3, 11, 0, 11
LAB
84, 9, -10
LCH
84, 13, 314
OKLCH
0.87, 0.04, 316
XYZ
65, 64, 82
LUV
84, 8, -17
HWB
283, 80%, 11%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.