Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDCEBE
RGB
221, 206, 190
HSL
31, 31%, 81%
HSB
31, 14%, 87%
CMYK
0, 7, 14, 13
LAB
84, 3, 10
LCH
84, 11, 71
OKLCH
0.86, 0.03, 69
XYZ
61, 63, 58
LUV
84, 10, 14
HWB
31, 75%, 13%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.