Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDCEC4
RGB
221, 206, 196
HSL
24, 27%, 82%
HSB
24, 11%, 87%
CMYK
0, 7, 11, 13
LAB
84, 4, 7
LCH
84, 8, 59
OKLCH
0.86, 0.02, 56
XYZ
62, 64, 61
LUV
84, 9, 9
HWB
24, 77%, 13%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.