Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDCEC6
RGB
221, 206, 198
HSL
21, 25%, 82%
HSB
21, 10%, 87%
CMYK
0, 7, 10, 13
LAB
84, 4, 6
LCH
84, 7, 54
OKLCH
0.86, 0.02, 50
XYZ
62, 64, 62
LUV
84, 9, 8
HWB
21, 78%, 13%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.