Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDCEC9
RGB
221, 206, 201
HSL
15, 23%, 83%
HSB
15, 9%, 87%
CMYK
0, 7, 9, 13
LAB
84, 5, 4
LCH
84, 7, 43
OKLCH
0.86, 0.02, 39
XYZ
62, 64, 64
LUV
84, 9, 6
HWB
15, 79%, 13%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.