Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDCED8
RGB
221, 206, 216
HSL
320, 18%, 84%
HSB
320, 7%, 87%
CMYK
0, 7, 2, 13
LAB
84, 7, -3
LCH
84, 7, 336
OKLCH
0.87, 0.02, 338
XYZ
64, 64, 74
LUV
84, 8, -6
HWB
320, 81%, 13%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.