Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDCEE0
RGB
221, 206, 224
HSL
290, 22%, 84%
HSB
290, 8%, 88%
CMYK
1, 8, 0, 12
LAB
84, 8, -7
LCH
84, 10, 318
OKLCH
0.87, 0.03, 321
XYZ
65, 65, 80
LUV
84, 7, -12
HWB
290, 81%, 12%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.