Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDCEE2
RGB
221, 206, 226
HSL
285, 26%, 85%
HSB
285, 9%, 89%
CMYK
2, 9, 0, 11
LAB
84, 8, -8
LCH
84, 11, 315
OKLCH
0.87, 0.03, 318
XYZ
66, 65, 81
LUV
84, 7, -14
HWB
285, 81%, 11%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.