Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDD0BD
RGB
221, 208, 189
HSL
36, 32%, 80%
HSB
36, 14%, 87%
CMYK
0, 6, 14, 13
LAB
84, 2, 11
LCH
84, 11, 78
OKLCH
0.86, 0.03, 78
XYZ
62, 64, 57
LUV
84, 9, 16
HWB
36, 74%, 13%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.