Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDD0CB
RGB
221, 208, 203
HSL
17, 21%, 83%
HSB
17, 8%, 87%
CMYK
0, 6, 8, 13
LAB
84, 4, 4
LCH
84, 6, 46
OKLCH
0.87, 0.02, 42
XYZ
63, 65, 66
LUV
84, 8, 5
HWB
17, 80%, 13%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.