Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDD0DF
RGB
221, 208, 223
HSL
292, 19%, 85%
HSB
292, 7%, 87%
CMYK
1, 7, 0, 13
LAB
85, 7, -6
LCH
85, 9, 319
OKLCH
0.87, 0.02, 322
XYZ
66, 66, 79
LUV
85, 6, -10
HWB
292, 82%, 13%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.