Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDD1BB
RGB
221, 209, 187
HSL
39, 33%, 80%
HSB
39, 15%, 87%
CMYK
0, 5, 15, 13
LAB
84, 2, 13
LCH
84, 13, 83
OKLCH
0.86, 0.03, 83
XYZ
62, 65, 56
LUV
84, 8, 18
HWB
39, 73%, 13%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.