Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDD1CC
RGB
221, 209, 204
HSL
18, 20%, 83%
HSB
18, 8%, 87%
CMYK
0, 5, 8, 13
LAB
85, 4, 4
LCH
85, 5, 48
OKLCH
0.87, 0.02, 44
XYZ
64, 65, 66
LUV
85, 7, 5
HWB
18, 80%, 13%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.