Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDD1DD
RGB
221, 209, 221
HSL
300, 15%, 84%
HSB
300, 5%, 87%
CMYK
0, 5, 0, 13
LAB
85, 6, -4
LCH
85, 7, 323
OKLCH
0.87, 0.02, 326
XYZ
66, 66, 78
LUV
85, 6, -8
HWB
300, 82%, 13%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.