Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDD1EC
RGB
221, 209, 236
HSL
267, 42%, 87%
HSB
267, 11%, 93%
CMYK
6, 11, 0, 7
LAB
85, 8, -12
LCH
85, 14, 304
OKLCH
0.88, 0.04, 306
XYZ
68, 67, 89
LUV
85, 5, -20
HWB
267, 82%, 7%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.