Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDD2BA
RGB
221, 210, 186
HSL
41, 34%, 80%
HSB
41, 16%, 87%
CMYK
0, 5, 16, 13
LAB
85, 1, 13
LCH
85, 13, 86
OKLCH
0.87, 0.03, 86
XYZ
62, 65, 56
LUV
85, 8, 19
HWB
41, 73%, 13%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.