Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDD2C4
RGB
221, 210, 196
HSL
34, 27%, 82%
HSB
34, 11%, 87%
CMYK
0, 5, 11, 13
LAB
85, 2, 8
LCH
85, 9, 75
OKLCH
0.87, 0.02, 74
XYZ
63, 65, 62
LUV
85, 7, 12
HWB
34, 77%, 13%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.