Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDD2DB
RGB
221, 210, 219
HSL
311, 14%, 85%
HSB
311, 5%, 87%
CMYK
0, 5, 1, 13
LAB
85, 5, -3
LCH
85, 6, 329
OKLCH
0.88, 0.02, 332
XYZ
66, 67, 76
LUV
85, 6, -6
HWB
311, 82%, 13%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.