Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDD2E6
RGB
221, 210, 230
HSL
273, 29%, 86%
HSB
273, 9%, 90%
CMYK
4, 9, 0, 10
LAB
86, 7, -8
LCH
86, 11, 308
OKLCH
0.88, 0.03, 310
XYZ
67, 67, 84
LUV
86, 5, -14
HWB
273, 82%, 10%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.