Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDD2E7
RGB
221, 210, 231
HSL
271, 30%, 86%
HSB
271, 9%, 91%
CMYK
4, 9, 0, 9
LAB
86, 7, -9
LCH
86, 11, 307
OKLCH
0.88, 0.03, 309
XYZ
67, 67, 85
LUV
86, 5, -15
HWB
271, 82%, 9%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.