Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDD2EC
RGB
221, 210, 236
HSL
265, 41%, 87%
HSB
265, 11%, 93%
CMYK
6, 11, 0, 7
LAB
86, 7, -11
LCH
86, 14, 303
OKLCH
0.88, 0.04, 305
XYZ
68, 68, 89
LUV
86, 5, -19
HWB
265, 82%, 7%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.