Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDD4CB
RGB
221, 212, 203
HSL
30, 21%, 83%
HSB
30, 8%, 87%
CMYK
0, 4, 8, 13
LAB
85, 2, 6
LCH
85, 6, 70
OKLCH
0.87, 0.02, 68
XYZ
64, 67, 66
LUV
85, 6, 8
HWB
30, 80%, 13%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.