Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDD4E7
RGB
221, 212, 231
HSL
268, 28%, 87%
HSB
268, 8%, 91%
CMYK
4, 8, 0, 9
LAB
86, 6, -8
LCH
86, 10, 305
OKLCH
0.88, 0.03, 307
XYZ
68, 68, 85
LUV
86, 4, -14
HWB
268, 83%, 9%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.