Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDD4F0
RGB
221, 212, 240
HSL
259, 48%, 89%
HSB
259, 12%, 94%
CMYK
8, 12, 0, 6
LAB
86, 7, -13
LCH
86, 14, 299
OKLCH
0.89, 0.04, 300
XYZ
69, 69, 92
LUV
86, 3, -21
HWB
259, 83%, 6%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.