Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDD5EA
RGB
221, 213, 234
HSL
263, 33%, 88%
HSB
263, 9%, 92%
CMYK
6, 9, 0, 8
LAB
86, 6, -9
LCH
86, 11, 302
OKLCH
0.89, 0.03, 303
XYZ
68, 69, 88
LUV
86, 3, -16
HWB
263, 84%, 8%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.