Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDD6BA
RGB
221, 214, 186
HSL
48, 34%, 80%
HSB
48, 16%, 87%
CMYK
0, 3, 16, 13
LAB
86, -1, 15
LCH
86, 15, 94
OKLCH
0.87, 0.04, 95
XYZ
63, 67, 56
LUV
86, 6, 22
HWB
48, 73%, 13%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.