Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDD6CA
RGB
221, 214, 202
HSL
38, 22%, 83%
HSB
38, 9%, 87%
CMYK
0, 3, 9, 13
LAB
86, 1, 7
LCH
86, 7, 82
OKLCH
0.88, 0.02, 81
XYZ
65, 68, 66
LUV
86, 5, 10
HWB
38, 79%, 13%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.