Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDD7DC
RGB
221, 215, 220
HSL
310, 8%, 85%
HSB
310, 3%, 87%
CMYK
0, 3, 0, 13
LAB
87, 3, -2
LCH
87, 3, 329
OKLCH
0.89, 0.01, 331
XYZ
67, 69, 78
LUV
87, 3, -3
HWB
310, 84%, 13%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.