Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDD9BE
RGB
221, 217, 190
HSL
52, 31%, 81%
HSB
52, 14%, 87%
CMYK
0, 2, 14, 13
LAB
86, -2, 14
LCH
86, 14, 98
OKLCH
0.88, 0.04, 100
XYZ
64, 69, 59
LUV
86, 4, 21
HWB
52, 75%, 13%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.