Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDD9CA
RGB
221, 217, 202
HSL
47, 22%, 83%
HSB
47, 9%, 87%
CMYK
0, 2, 9, 13
LAB
87, -1, 8
LCH
87, 8, 94
OKLCH
0.88, 0.02, 95
XYZ
65, 69, 66
LUV
87, 3, 12
HWB
47, 79%, 13%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Silver
#C0C0C0
Light Gray
#D3D3D3
Linen
#FAF0E6
Gainsboro
#DCDCDC
Floral White
#FFFAF0
Beige
#F5F5DC
Ivory
#FFFFF0
Browse every named white on shades of white, or all families on colors.