Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDD9DC
RGB
221, 217, 220
HSL
315, 6%, 86%
HSB
315, 2%, 87%
CMYK
0, 2, 0, 13
LAB
87, 2, -1
LCH
87, 2, 332
OKLCH
0.89, 0.01, 334
XYZ
68, 70, 78
LUV
87, 2, -2
HWB
315, 85%, 13%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.