Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDDABD
RGB
221, 218, 189
HSL
54, 32%, 80%
HSB
54, 14%, 87%
CMYK
0, 1, 14, 13
LAB
87, -3, 15
LCH
87, 15, 100
OKLCH
0.88, 0.04, 102
XYZ
64, 69, 58
LUV
87, 3, 22
HWB
54, 74%, 13%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.