Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDDAE0
RGB
221, 218, 224
HSL
270, 9%, 87%
HSB
270, 3%, 88%
CMYK
1, 3, 0, 12
LAB
87, 2, -3
LCH
87, 3, 306
OKLCH
0.89, 0.01, 308
XYZ
68, 71, 81
LUV
87, 1, -4
HWB
270, 85%, 12%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.