Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDDAED
RGB
221, 218, 237
HSL
249, 35%, 89%
HSB
249, 8%, 93%
CMYK
7, 8, 0, 7
LAB
88, 4, -9
LCH
88, 10, 292
OKLCH
0.90, 0.03, 293
XYZ
70, 72, 90
LUV
88, 1, -15
HWB
249, 85%, 7%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.