Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDDAF0
RGB
221, 218, 240
HSL
248, 42%, 90%
HSB
248, 9%, 94%
CMYK
8, 9, 0, 6
LAB
88, 4, -10
LCH
88, 11, 292
OKLCH
0.90, 0.03, 292
XYZ
71, 72, 93
LUV
88, 0, -17
HWB
248, 85%, 6%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.