Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDDBC9
RGB
221, 219, 201
HSL
54, 23%, 83%
HSB
54, 9%, 87%
CMYK
0, 1, 9, 13
LAB
87, -2, 9
LCH
87, 9, 100
OKLCH
0.89, 0.02, 102
XYZ
66, 70, 65
LUV
87, 2, 14
HWB
54, 79%, 13%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.