Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDDCCB
RGB
221, 220, 203
HSL
57, 21%, 83%
HSB
57, 8%, 87%
CMYK
0, 0, 8, 13
LAB
87, -2, 9
LCH
87, 9, 102
OKLCH
0.89, 0.02, 104
XYZ
66, 71, 67
LUV
87, 2, 13
HWB
57, 80%, 13%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.