Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDDCCF
RGB
221, 220, 207
HSL
56, 17%, 84%
HSB
56, 6%, 87%
CMYK
0, 0, 6, 13
LAB
88, -1, 7
LCH
88, 7, 102
OKLCH
0.89, 0.02, 103
XYZ
67, 71, 69
LUV
88, 1, 10
HWB
56, 81%, 13%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.