Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDDCED
RGB
221, 220, 237
HSL
244, 32%, 90%
HSB
244, 7%, 93%
CMYK
7, 7, 0, 7
LAB
88, 3, -8
LCH
88, 9, 288
OKLCH
0.90, 0.02, 289
XYZ
71, 73, 90
LUV
88, 0, -13
HWB
244, 86%, 7%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.