Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
DDDCF3
RGB
221, 220, 243
HSL
243, 49%, 91%
HSB
243, 9%, 95%
CMYK
9, 9, 0, 5
LAB
88, 4, -11
LCH
88, 12, 288
OKLCH
0.90, 0.03, 288
XYZ
72, 73, 95
LUV
88, -1, -18
HWB
243, 86%, 5%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.